Thursday, December 30, 2010

Wooing is key

For those who bike everywhere now, biking in the street is probably no big deal. But most of those cyclists probably fall within the two categories of “Strong and Fearless” or “Enthused and Confident.” Together they make up 8% of the population. In the U.S., 8% is pretty good, but if we really want to break through, we need to find a way to get the 60% who are “Interested but Concerned” to ride a bike.

1 comment:

  1. I'd say, it's fine to wear a helmet and you don't have to be a all the new bike lanes make biking in DC a lot less intimidating than it used to be.