Usually I wouldn't scavenge from the same source twice in a day (or even week), but this on Copenhagenize was too good, about getting more Aussies to bike.
Some of my best friends wear lycra. Of course I get why it makes sense for a certain style of riding. But here are few key bits that get to the core of the citizen cycling concept:
"[...] the actions of some people riding bicycles were sometimes seen as negative, and the lycra-clad image of cyclists put some people off because they didn't identify with it or thought it a turn-off."
"A more mainstream image of everyday cycling might appeal to non-riders who can't see themselves wearing lycra or being fit enough to be a cycling athlete."
"Cycling, and especially cycling for transport, is not yet seen as a mainstream activity in Sydney. Encouraging more people to ride bicycles for short trips wearing regular clothes, without the need for specialised clothing or equipment, will improve and normalise the image of cycling."